Let Me Introduce You

Let me introduce you to Elegance and Joy, a new jewellery brand with a twist.

I think anyone who knows me can attest the fact that I am a huge jewellery fan, which is kind of lucky considering this is the third brand I’ve been approached by and collaborated with on The Professional Cinderella.

Elegance and Joy is different though. Designer Erin Coates has combined jewellery creation with her love of dance to produce a collection that tells stories and reflects movements. Her pieces are inspired by fluttering butterfly wings, blooming flowers, undulating waves and flourishing vines.

This concept completely hooked me, and so when Erin asked if I’d be interested in working with her jewellery, it was more a question of how I could possibly do it justice than if I was interested in trying.

There was no way I could get the story of these pieces across in photos, so I smiled at, begged with and coerced my sister’s incredible boyfriend into making a short film to show you what Elegance and Joy is all about.

The collection I chose to work with is called “Saturate“, and the shapes of the jewellery take inspiration from raindrops.

My next challenge was to create something that still embodied who the Elegance and Joy woman is. This little message appears on their website, and I’m as in love with it as I am with the concept of the jewellery:

The Elegance and Joy woman is classy, confident and sophisticated.

She believes in enduring beauty; feeling beautiful in the moment, and feeling beautiful forever. She has a graceful and dignified presence, and a spirit that loves to be free to explore the world and experience all it has to offer. She wants to be adored but doesn’t seek to be noticed. She is self-aware and sees the finer detail in things, appreciating the exquisiteness in life that other people tend to look over.

She is the epitome of elegance, and she lives with joy in her heart.

How was I going to get such a beautiful feeling across, and tell a story that involved saturation at the same time?! Well here is our little film to show you what Elegance and Joy is all about. I hope you like it as much as I loved working on it.

As a celebration of elegance, joy and all things feminine, we are giving away a pair of Saturate droplet earrings as shown in this video. Details for entry are on my Instagram page (@theprofessionalcinderella).

Heidi xx

A huge thank you to Jack Simmons for filming and editing the above video, and to Elegance and Joy for partnering with me on this post.

Dress, Keepsake The Label, Shoes, Kookai (similar here), Ring, Elegance and Joy, Earrings, Elegance and Joy, Necklace, Elegance and Joy

1 Comment

  1. […] the beginning of the year, I had a post on here about Elegance & Joy jewellery (see here). What drew me to the brand right from the get-go was the story and meaning behind each piece. In […]

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