Millennial Pink

So you probably read the title of this blog post and thought, “what is that?” You wouldn’t be alone, but Millennial Pink is actually all around you, and some are even calling it the colour that defines our generation.

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Allow me to explain. Millennial pink it not a new colour, but it’s popularity certainly is. You may also have heard it called “Tumblr Pink” or “Scandi Pink”. That’s probably still drawing blanks. It’s a soft, muted pink with the blue notes taken out, and is used to describe a range of colours from blush, to peach, to rose quartz and even salmon.

Now that you know exactly what it is, you’ll be seeing it everywhere. Don’t believe me? That rose-gold iPhone you’re reading this on? Millennial Pink. Drake’s “Hotline Bling” music video? Check the ever-changing background behind the singer as he busts a move. Loads of Millennial Pink. The cover of “Sweetbitter” by Stephanie Danler? “Sketch London” (it’s a tearoom/cocktail lounge in London that would have graced your Instagram feed more times than you can count)? Acne Studios’ signature colour, Aruba’a pink flamingos and Hillier Lake in Australia? The rose-gold jewellery that is suddenly so popular from major labels such as Pandora, those Nissan Micras that every 18-year-old girl who needs a first car wants and the ever increasing chic-ness of rosé? Take a bow, Millennial Pink.

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Dress, Forever New, Shoes, Mimco (Millennial Pink version here, pump version here), Pouch, Mimco, Earrings, Pandora, Ring, Pandora, Bracelet and Charms, Pandora

It’s popularity probably lies in the fact that it’s androgynous, versatile and can be both glamorous and edgy. You can pair it with white to make it look young and fresh, or darker shades like navy and grey, and metallics work just as well.

I found this Millennial Pink dress in Forever New, and  got sucked in by that flirty little hemline. In previous years, my go-to look would have been to add more pink or pastels and to keep the outfit super soft and feminine. This time I decided to pair the dress with black embroidered ballet flats and a rhubarb coloured pouch. The floral embroidery gives a nod to my signature tastes, and the more mature colour of the pouch and the black velvet of the shoes just help to give my outfit a little more depth and weight.

Heidi xx

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